Every month or so, I have a Great Idea for a New Startup. I’m going to change the world. I’m going to build the best networking / entertainment company, I’ve got the next subscription box blockbuster, and I’m going...
“Yes! Use Ashley. She kills it in every meeting I have ever invited her to.”
This email made my week. It was from a veteran sales executive on a chain asking me to join a call with a prospective client....
If you’re in a B2B company, especially with enterprise clients, you likely face this conversation with your sales team on at least a quarterly basis:
Account Manager: “I just had a great call with Acme Co! They are very positive...
A focus group lets you quickly validate ideas and utilize the creativity of a group, but it’s more difficult than a 1:1 interview for a number of reasons. Organizing schedules, finding the right respondents, and managing the conversation all...
In nearly every advice post I see in my product management groups, PMs rush in to say that to solve the dilemma du jour, start with your metrics. Evaluate how a feature supports or diverges from your target metrics and...
Product management is as much about what you don't build as it is about what you do build.
There are hundreds of good ideas, great ones even. They come from you, from your stakeholders, from your clients. Some of these...
Boxes and lines
I once grumbled to myself that the engineers I worked with couldn’t have a conversation without “boxes and lines” — my shorthand for service blueprints, user flows, and the diagram du jour.
As the holder of an English degree, I...