What’s working in ecommerce these days? With so many ecommerce platforms offering so many customization options, it’s surprising how consistent most online shopping experiences feel. In some ways, this is good - a common pattern for choosing a size...
I’ve spent more than two years enabling companies to connect with and learn from their users anywhere in the world. Over more than 15,000 conversations, I’ve learned a bit about empathy - its role in the product development process,...
Travel and in-person meetings may not be part of our work life right now, but user interviews have never been more important. My product is used by some the world’s most advanced marketing teams, and we’re hearing from them...