In nearly every advice post I see in my product management groups, PMs rush in to say that to solve the dilemma du jour, start with your metrics. Evaluate how a feature supports or diverges from your target metrics and...
A focus group lets you quickly validate ideas and utilize the creativity of a group, but it’s more difficult than a 1:1 interview for a number of reasons. Organizing schedules, finding the right respondents, and managing the conversation all...
If you’re in a B2B company, especially with enterprise clients, you likely face this conversation with your sales team on at least a quarterly basis:
Account Manager: “I just had a great call with Acme Co! They are very positive...
“Yes! Use Ashley. She kills it in every meeting I have ever invited her to.”
This email made my week. It was from a veteran sales executive on a chain asking me to join a call with a prospective client....
Every month or so, I have a Great Idea for a New Startup. I’m going to change the world. I’m going to build the best networking / entertainment company, I’ve got the next subscription box blockbuster, and I’m going...
It’s a bit like the tango. Energetic, powerful, dependent on each other but with a hint of argument woven in. That’s stakeholder management at its finest.
But what about when you’re being stonewalled, and all you hear are all the...
When I joined my current company, I heard a couple recurring themes in my first few weeks of meet and greets. One of them was that no one trusted the product and engineering teams. Software rarely shipped, when it...